PROFESSIONAL SUMMARY
Experienced Senior Copywriter/Associate Creative Director with a proven track record of shaping brand voice, building cross-channel creative, and leading teams across social, digital, and integrated campaigns. Specializing in translating complex technical and healthcare-adjacent concepts into clear, high-conversion narratives. Successfully led CDW’s corporate and healthcare social strategy, generating a 22% YoY engagement lift and 19%+ follower growth.
CREATIVE & STRATEGIC EXPERTISE
Healthcare & Healthtech Storytelling • Regulatory & Legal Compliance • Regulated Industry Messaging • Social-First Creative & Copywriting • Creative Strategy • Campaign Development • Full-Funnel Content Messaging • B2B/B2C Integrated Marketing • AI-Supported Workflows • Cross-Team Leadership • Account-Based Marketing (ABM) Support • Copy Direction & Editing • CPG & Casual Dining
EXPERIENCE
Trouble Bound Creative – Freelance Senior Copywriter Remote / Thornton | Feb 2017 – Present
A freelance creative practice specializing in performance-driven, multi-channel campaigns.
• Champion consistent performance gains for cross-channel social and digital campaigns by crafting high-impact messaging in collaboration with agency creative leaders.
• Exceed performance and engagement KPIs across long- and short-form content by optimizing brand voice for specific platform algorithms and audience segments.
• Champion consistent performance gains for cross-channel social and digital campaigns by crafting high-impact messaging in collaboration with agency creative leaders.
• Exceed performance and engagement KPIs across long- and short-form content by optimizing brand voice for specific platform algorithms and audience segments.
StudioNorth – Senior Social Copywriter Remote | Dec 2022 – Oct 2025
A B2B digital marketing agency focusing on tech, healthcare, and industrial sectors.
• Generated a 22% YoY engagement lift and 19% follower growth (to 530K+) via a cross-functional creative strategy that aligned brand voice across five healthcare and corporate channels for CDW.
• Scaled content output to 75+ weekly posts while mentoring junior writers and maintaining strict compliance and quality standards across social-first healthtech and general IT workstreams.
• Optimized production velocity and content consistency by pioneering AI-supported workflows to streamline high-volume creative development.
• Generated a 22% YoY engagement lift and 19% follower growth (to 530K+) via a cross-functional creative strategy that aligned brand voice across five healthcare and corporate channels for CDW.
• Scaled content output to 75+ weekly posts while mentoring junior writers and maintaining strict compliance and quality standards across social-first healthtech and general IT workstreams.
• Optimized production velocity and content consistency by pioneering AI-supported workflows to streamline high-volume creative development.
The Coda Collection – Associate Creative Director Remote | Feb – Aug 2022
A music film streaming platform startup featuring concert films, documentaries, and more.
• Expanded platform membership and subscriber retention by directing data-informed digital campaigns and interactive “Coda Companion” in-app experiences for global tier-1 artists including Metallica, Pearl Jam, and John Lennon.
• Fortified brand positioning by producing cohesive, high-performance social, email, and video campaigns that bridged the gap between exclusive streaming content, world-class music journalism, and user engagement.
• Expanded platform membership and subscriber retention by directing data-informed digital campaigns and interactive “Coda Companion” in-app experiences for global tier-1 artists including Metallica, Pearl Jam, and John Lennon.
• Fortified brand positioning by producing cohesive, high-performance social, email, and video campaigns that bridged the gap between exclusive streaming content, world-class music journalism, and user engagement.
Catalyst Marketing Agency – Senior Copywriter Remote / Denver | Oct 2020 – Feb 2022
A B2B marketing agency specializing in the tech sector.
• Accelerated measurable pipeline growth for Microsoft, Adobe, and Fastly by transforming technical thought leadership, eBooks, and video scripts into high-conversion lead generation assets.
• Strengthened account-based marketing (ABM) performance by developing nuanced messaging frameworks for NetApp and Mastercard that connected complex B2B solutions to executive pain points.
• Accelerated measurable pipeline growth for Microsoft, Adobe, and Fastly by transforming technical thought leadership, eBooks, and video scripts into high-conversion lead generation assets.
• Strengthened account-based marketing (ABM) performance by developing nuanced messaging frameworks for NetApp and Mastercard that connected complex B2B solutions to executive pain points.
OneTen Creative – Senior Creative Lead Denver | Aug 2018 – Jun 2020
The in-house digital creative agency for DISH, Sling, and Boost Mobile.
• Spearheaded regular QoQ acquisition growth for DISH through innovative social-first video partnerships with major networks (ESPN, AXSTV), translating broadcast goals into platform-specific performance creative.
• Maintained 100% brand consistency across high-volume digital campaigns by establishing best-practice frameworks alongside motion and design teams.
• Spearheaded regular QoQ acquisition growth for DISH through innovative social-first video partnerships with major networks (ESPN, AXSTV), translating broadcast goals into platform-specific performance creative.
• Maintained 100% brand consistency across high-volume digital campaigns by establishing best-practice frameworks alongside motion and design teams.
Room 214 – Senior Copywriter Boulder | Dec 2017 – Jun 2018
A digital social media creative agency concentrating on CPG, organic foods, and outdoor industry.
• Delivered consistent MoM follower and engagement growth for high-profile CPG and grocery brands, including HARIBO USA, Earthbound Farm, and Natural Grocers, by concepting and producing platform-specific social content that modernized brand perception.
• Cultivated audience retention and community growth by engineering platform-native creative strategies that translated traditional brand values into high-performing social narratives.
• Delivered consistent MoM follower and engagement growth for high-profile CPG and grocery brands, including HARIBO USA, Earthbound Farm, and Natural Grocers, by concepting and producing platform-specific social content that modernized brand perception.
• Cultivated audience retention and community growth by engineering platform-native creative strategies that translated traditional brand values into high-performing social narratives.
IMM – Copywriter / Senior Copywriter Boulder | Jul 2013 – Nov 2017
A digital marketing/advertising agency covering dining, telecom, consumer tech, and more.
• Scaled the Chili’s account revenue from $250K to $750K over a two-year period by engineering a digital storytelling strategy that increased engagement across social and owned platforms.
• Architected copy development for a diverse portfolio including Tracfone, Roku, and Sphero, consistently driving sales growth and strengthening brand messaging across complex regulatory environments.
• Catalyzed new business acquisitions by elevating agency creative standards and clarity, directly resulting in multiple competitive account wins and improved agency positioning.
• Scaled the Chili’s account revenue from $250K to $750K over a two-year period by engineering a digital storytelling strategy that increased engagement across social and owned platforms.
• Architected copy development for a diverse portfolio including Tracfone, Roku, and Sphero, consistently driving sales growth and strengthening brand messaging across complex regulatory environments.
• Catalyzed new business acquisitions by elevating agency creative standards and clarity, directly resulting in multiple competitive account wins and improved agency positioning.
Education
Kansas State University – B.A., Electronic Journalism, Minor in Speech, Phi Beta Kappa