After the success of the first quarter of our Relatable Moments campaign, the decision was made to continue the campaign for a second quarter with all-new content. These videos were part of the social strategy to create a series of videos showcasing moments centered around DISH product offerings. The military piece, in particular, was one of the highest-performing pieces of content in both paid and organic. Like the first Relatable Moments campaign, I was involved from briefing and concepting to writing scripts through to being on set for production.
DISH Q3 2019 Relatable Moments Campaign
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